Russian Web Promotion: FAQ

Below are the most common questions and answers concerning web promotion as a whole industry, and Russian / Ukrainian web promotion in particular. We hope the dozen of web promotion questions can help you save your time on emailing.

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Our SEO and web promotion services are mainly focused on the Russian Web, but we can also promote your offering internationally.
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1. What do your Russian web promotion services involve?
2. Do you promote websites on the Web globally?
3. What does organic SEO mean for web promotion?
4. Is web copywriting so important for web promotion?
5. What is web localization?
6. How long will it take to see positive results of web promotion?
7. I have a multilingual website. Can you work out a strategy for promoting the site on the Russian / Ukrainian Web?
8. Do you apply any web promotion tricks that search engines consider unfair?
9. Automatic or manual submission?
10. Are mass website submissions to search engines and directories good enough for effective web promotion?
11. How much? Which web promotion services are free?
12. Guarantees

1. Russian / Ukrainian Web Promotion
Same principles are applied to both global and Russian web promotion. We offer our web promotion services as a package that consists of website analysis, organic search engine optimization (SEO), pay-per-click (PPC) and pay-for-inclusion (PFI) web promotion methods, and localization options if need be.

First and foremost, we focus on ensuring good usability and accessibility of a website and improving its chances of being shown up on the first search engine result pages (SERPs) at Google, Yahoo!, AltaVista on a global scale, and at Yandex, Google, Rambler when it comes to web promotion on the Russian and Ukrainian Net.

2. Global web promotion: do you provide such services?
Yes, we do. Global and regional web promotion principles are the same.

3. What does organic SEO mean for web promotion?
Organic SEO is a basic set of web promotion techniques that provides for editing websites - writing and re-writing content, changing design, etc. - so that search engine robots can easily find and scan your web pages. It takes efforts and time to position a website on the first SERPs at the main search sites by using organic SEO, but the results will more than compensate for your patience. Also, the more attention you pay initially to organic SEO in your web promotion campaign, the less PPC, PFI and other online advertising will regularly eat into your website budget.

4. Web copywriting provides a great web promotion tool
Writing functional and compelling copy for your web pages is an integral part of any web project. The same is also true for our Russian web promotion services. We will write unique jargon-free content in Russian or Ukrainian for your website, even if you have no source text. The great content will add to your Russian web promotion results.

5. How web localization works for Russian / Ukrainian web promotion
We will rewrite and re-design your English content in Russian or Ukrainian. It is not just a translation; the target text or images will meet all the requirements that your industry and web promotion needs may impose on your localized web pages.

6. How long does it take for your web promotion campaign to show results?
It depends. Here are four major time factors in a web promotion campaign:

• A website was initially built without regard to web promotion / SEO requirements, and the search engines rank the site too low in their search results. It will take longer to improve the site's visibility and positions in the search engines.
• Short-lived spamming strategies were applied to a website, causing the search engines to penalize or even remove the site from their listings. This is the worst situation for further web promotion campaigns.
• Search site policy. Each search engine or directory sets up its own rules of indexing websites. You may wait two days to six months for your site to be indexed.
• Site budget. If you are ready to pay for listings in search engines and online ads and to bid for keywords, your site may appear at the top of search results within two weeks.

A small-budget web promotion campaign, when based mainly on organic SEO, usually takes six to ten weeks.
Note: we never speed up web promotion with unfair tricks, be it global Internet or Russian / Ukrainian Web.

7. Can you plan a web promotion campaign for a multilingual website on the Russian Web?
Yes. Multilingual sites differ from their monolingual counterparts in promotion tactics, but we can convert the peculiarities into benefits for web promotion.

8. Do you apply any web promotion tricks that search engines consider unfair?
We never use web promotion techniques such as hidden text, cloaking, doorways, etc. The reason is simple: any website that try to fool search engines takes the risk of being penalized or banned. Even if search engines are unable to quickly detect a spamming site, sooner or later its competitors will let them know by sending a spam report. Risking your money and online presence is not our goal.

9. How do you submit websites in your web promotion campaigns? Automatically or manually?
We prefer manual website submissions, because automatic submissions are far less effective for web promotion.

10. Could I ignore SEO tactics and succeed in global or Russian web promotion through regular mass submissions to search sites?
Never. First, your site will not be accepted for a listing into many specialty search sites. Second, when accepted for a listing, your non-optimized website cannot be highly visible in search engines, nor directories. Third, search sites may treat oversubmission like spam and penalize your website (see web promotion with unfair tricks).

11. Russian / Ukrainian Web Promotion - Prices
The price depends on a particular website and its content. Here are tentative prices on some of our services within a Russian web promotion package for a business website*:

*We can give you a discount of up to 100 percent (FREE services!), if you are a non-profit, charitable or educational institution.

To request a free quote for your web project, please contact us.

12. Web Promotion Guarantees
We cannot promise that your site will immediately get ten top rankings in the Russian or Ukrainian search results for the best keywords in your industry (we are not search engine owners), but we do guarantee to increase traffic to your site from the Russian Web segment and improve your position on the search result pages to Top 10 step by step.