Russian / Ukrainian Web Localization, Copywriting, Search Engine Optimization and Submission

Are you seeking to target Russian or international searchers who need your products or services? Our SEO, web localization and promotion services will help you.
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You're just one click away from the Russian user base.
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Doubtless you have an excellent product or service and wish to increase your visibility on the Web. Entering the Internet in Russia, Ukraine and other post-Soviet countries is an easy and very effective way of attracting more visitors and prospects to your great website. This also will help you expand your offerings almost for free to one-sixth of the world's land area and 300 million people.

We give companies and individuals a good opportunity for building their online presence in the Russian and Ukrainian markets and industries in the cheapest and most effective way that is based on web localization and copywriting, search engine optimization and proper submissions to the Russian and Ukrainian search engines and directories.

Web Copywriting
Search Engine Optimization (SEO)
Localization (L10n)
Website Submission

	Why Post-Soviets? Simply put, there is a lot of room for growth at the regional level. Despite the Russian and Ukrainian Internet is only a fraction of the global Web, it tends towards fast expansion. The Russian user base had grown ten-fold since 1998 to about 14 million in January 2005 and will reach 50 million by 2010. Ukraine had about 2.0 million users in early 2002 and 3.8 million in January 2004. The number of Ukrainian users is expected to grow to 8.0 million by 2007. The current economic growth in the two countries lends credence to the predictions. Searching the Internet is increasingly popular with the Russian and Ukrainian users, but they spend most of their time online within the Russian- or Ukrainian-language portions of the Web. Thus, if you enter the Cyrillic Web today, you will be able not only to carve out some market niches immediately, but also dominate many local industries tomorrow. To read more, please go to Articles in the menu.

Web copywriting is a primary key to ensuring that informative content is easily readable for visitors and scannable for search engine robots. Good copy in Russian or Ukrainian means, in addition, easy access to a new, fast growing user base. Web copywriting and localization in Russia and Ukraine currently are rather ad-oriented industries. A steady increase in online advertising expenditures in Russia over the last three years gives proof that the local consumers are ready to buy more via the Internet. Most prospects, however, need more detailed product information like press release, description and specifications, features and properties, etc. In short, they need your localized web copy, especially when it comes to products and services that require no customs clearance, including downloadable software, e-books and even summaries for print publications.

Search engine optimization, or SEO for short, is a set of techniques that make your webpages more compatible with search engine rules, thereby improving your site ranking. Our SEO strategy is highly correct without resorting to unfair tricks in an attempt to overcome the search engine ranking algorithms. We are not involved in an unhealthy "arms race" against the search engines. They are our virtual partners, not opponents. Our goal is not to simulate the high yet short-term relevancy of your site for keyword search, but rather to ensure the long-run health of the site by making it useful to humans as well as friendly to the search engines.

Our optimization services include the following:

• Keyword and keyphrase research
• Webpage optimization - suggestions and remedial actions
• Relevant webpage construction - suggestions and remedial actions
• Link popularity building
• Webpage testing and tweaking
• Traffic analysis
• Monthly website maintenance and reports

An optimization strategy for any website on the Cyrillic Web is highly individual. Some Russian search engines leave room for cloaking, doorways, redirection and other tricks that are widely recognized as spam on the global Internet, while the others penalize or ban a website for such techniques. Some search engines consider Slavonic flexions properly, but the others are not really suited to the morpheme search. All of them, however, have been created in advance of demand and still display a healthy sign of building up their databases vigorously, hence very few paid services, if any.

So, if you plan on driving more traffic to your website or finding new niches and prospects, it is time to consider optimizing a couple of pages for the Russian and Ukrainian search engines. When properly submitted to the search engines and directories, your optimized site will gain a solid placement in the regional Internet search results. However, before optimization the site should be localized.

We take the term localization to mean adaptation of site content not only to the Russian or Ukrainian language, but also to a particular group of users who are distinguished by their age, gender, culture, profession, habits and traits, etc. Simply put, we will help your products or services cross borders online with a consistent yet local look-and-feel.

Web localization is a very special procedure. For example, a Russian or Ukrainian translation is usually distinguished by more characters and less words, compared to its English source. The text swell, different logical stress in most of localized sentences, different local perception of advertising, etc. often hamper website localization projects, especially when it comes to graphics, menus, dropdown lists, banners, pop-up and pop-under windows, etc. In addition, webpages must contain target keywords and keyphrases that are food for search engine robots. That is why we tend to rewrite site content rather than translate it. We believe that only copywriters and programmers can ensure the accuracy of output content as well as site functionality.

When a website is localized and optimized, it is time to submit or resubmit it to the search engines.

For the most part, site submission to the search engines and directories is a standard procedure, but the regional registration rules differ slightly from the global ones. We will help you submit properly your site to the Russian and Ukrainian search engines and directories. You will avoid any mistakes and occupy quickly a relevant niche online in the post-Soviet countries.