Featured Articles

Below is a list of links to publications that could be useful for understanding what localization, search engine optimization and internet marketing are. We hope the articles, hints and tips will not only help seasoned professionals in the field, but also give startups a valuable insight into optimization strategy, localization practice and search engine trends.

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Vyacheslav Melnik. Fight For Online Visibility
Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility from the outset despite nobody wants to conceal his or her own website from the public. Read article>>

Vyacheslav Melnik. Internet in Russia and Ukraine - Part 1. General Information and Statistics
Despite the Asia-Pacific region remains a key contributor to the increase in the number of non-English speakers on the Web, the Russian Internet, aka Runet, demonstrates the accelerated pace of development as well. - Updated statistical and marketing data on the Russian and Ukrainian Web. Read article>>

Vyacheslav Melnik. Internet in Russian and Ukraine - Part 2. Major RuNet and UaNet Search Engines and Directories - Updated
An updated list of the most popular Russian and Ukrainian search engines and directories will give you interesting information and statistics on the regional search sites, including their policy, features and descriptions. Invaluable reference for Internet marketers, search engine optimizers and all those who wish to know more about Runet and Uanet. Read article>>

Tiziana Perinotti. Internationalization and Localization Tasks
If you want to provide your customers in the world with a universal product solution that can handle multiple languages properly, including Asian, East/West European and Middle-Eastern languages, you need people in the Engineering/Product group who can take charge of the internationalization efforts across your current suite of SW products. Read article>>

W3C. Internationalization Hints & Tips. HTML
Internationalization of HTML takes place at two levels: (1) the characters in the text (apart from the markup) should be able to represent non-western alphabets, such as Cyrillic, Arabic, Hebrew, Japanese, etc.; (2) in addition, for correct display and other operations, it is sometimes necessary to explicitly indicate the language of a text fragment. Read tips>>

W3C. Internationalization Hints & Tips. Language tagging in HTML and XML
Language codes can be (and should be ) used to indicate the language of text in HTML and XML documents. Language codes are defined in RFC 3066 , which obsoletes the older RFC 1766. XML has been updated to use RFC 3066 by an erratum. RFC 3066 is based on ISO-639 two-letter and three letter language codes , and on ISO-3166 two-letter country codes. RFC 1766 did not include three-letter language codes. Read tips>>

Elena Fawkner. The Truth About Affiliate Programs
Affiliate programs are a brilliant idea... Only problem is, most affiliates don't HAVE an existing, high-traffic website and they're suckered into thinking that it's a simple matter of signing up for an affiliate program and "driving traffic" to the product owner's site using a uniquely-coded URL. Read article>